--- title: "Suger Insulin — General-Purpose AI Platform for Business" url: https://www.insulin.dev/ canonical: https://www.insulin.dev/ type: Platform description: "Suger Insulin is a general-purpose AI platform for business work — chat, agents, knowledge bases, jobs, and custom apps for finance, sales, ops, and data teams." --- # Suger Insulin — General-Purpose AI Platform for Business > Canonical HTML version: https://www.insulin.dev/ Suger Insulin New # Suger Insulin is a general-purpose AI platform for business work. Built by Suger, Insulin brings chat, specialized agents, automation, and custom apps into one workspace — so every team, from finance and sales to operations, support, and data, runs its daily work with AI. [Get a Demo](/schedule-demo/) [Explore the Docs](https://doc.suger.io/insulin/) Now in early access — request a demo to get started. Suger · Insulin Orchestrating Complete Illustrative sample data — not customer results. Close this quarter's at-risk renewals — pull them, update the CRM, and draft outreach. CoS Chief of Staff Planned 3 steps · delegating to specialists 1 step needs approval BigQuery AnalystData Find at-risk renewals working 12 found HubSpot CRMSales Update deal stages queued needs approvalApprove writing updated Gmail AssistantComms Send outreach queued sending sent CoS Read step ran. 2 write steps paused for your approval before they act. Complete. Renewals updated, outreach drafted. 2m 14s Agents are your apps. The console is your desktop. Everything runs in one window. Meet Insulin ## One AI workspace for your entire business Suger Insulin is a general-purpose AI platform for business work, built by Suger — chat, agents, knowledge bases, jobs, and custom apps that teams across finance, sales, operations, support, and data use to run their daily work. Insulin turns the Suger console into an AI workspace. Ask questions, run analysis, and automate day-to-day work through conversation — grounded in your own data and the systems you've already connected. Marketplace GTM teams get purpose-built capabilities on top. Capabilities ## Built for the work a chatbot can’t do Three things set Insulin apart: it orchestrates a team of agents, runs long jobs that pursue a goal, and ships production-ready apps — all inside the console you already use. 01 — Orchestration ### Multiple agents run the whole workflow Give Insulin a goal. Its orchestrator plans the work, delegates to specialist agents, runs them in parallel, and merges the result — pausing for your approval on anything that acts. - Parallel specialist agents, one shared goal - Plan approvals before any action - Shared context and clean hand-offs [Browse the agent catalog](https://doc.suger.io/insulin/agents/) Insulin · Orchestration Complete Illustrative sample data — not customer results. CoS Chief of Staff · goal: assemble the weekly exec brief Data Analytics Pull Q3 KPIs queued working done Docs Notion Draft summary queued working done Deck Slides Build deck queued working 12 slides Orchestrating · specialists working in parallel Complete exec brief merged · shared to #leadership 2m 14s Insulin · Job Running Illustrative sample data — not customer results. Marketplace renewal watch Daily · 08:00 🎯Goal: keep every AWS private offer current 38 / 40 current 39 / 40 current 40 / 40 current Run #128 · running 2h 11m Run #128 · complete Fetch open offers Reconcile entitlements Draft renewals Notify owners Log to CRM Last 7 runsNext run in 3h 42m 02 — Jobs ### Jobs that pursue a goal, on their own Set a goal and a trigger, and Insulin runs the work unattended — on a schedule, on demand, or when an event fires — tracking progress toward the outcome and keeping a full run history. - Scheduled, on-demand, or event-driven - Runs toward a stated goal, step by step - Full run history and audit trail [How jobs work](https://doc.suger.io/insulin/jobs/) 03 — Custom apps ### Production apps, from a sentence Describe the internal tool you need and Insulin assembles it from your connected data — then deploys it to your team with SSO, roles, and an audit trail. Enterprise-ready, not a prototype. - Built from a plain-English brief - SSO, roles, and audit built in - Deployed to production, versioned [Explore Custom Apps](/custom-apps/) Renewals Command Center Production Illustrative sample data — not customer results. \>a renewals command center for the ops team At-risk 12 Recovered $840K Renewed 28 CustomerMarketplaceStatus Acme CorpAWS At-risk GlobexAzure On track InitechGCP At-risk UmbrellaAWS On track SSO · OktaRoles · 3Audit log · 1,204 building… v1.4 · Deployed And the rest of the workspace Chat, knowledge bases, shared channels, and a marketplace of ready-made agents — the everyday pieces the three above are built on. [ ### Chat Multi-turn conversations with streaming, extended thinking, and tool use. View docs](https://doc.suger.io/insulin/chat/)[ ### Knowledge Bases Ground answers in your own docs with hybrid search and cited sources. View docs](https://doc.suger.io/insulin/knowledge-base/)[ ### Channels Bring teammates and multiple agents into one shared thread. View docs](https://doc.suger.io/insulin/channels/)[ ### Marketplace Install pre-built agents and skills for common workflows. View docs](https://doc.suger.io/insulin/marketplace/) Built on Insulin ## Describe the tool you need. Insulin builds it. Some tools ship ready to use. The rest you describe in a sentence, and Insulin assembles them from the data and systems you have already connected. [ Featured app ### Inbox App Drafts replies in your voice, watches for CRM changes, and stages the next action for your approval. Nothing is sent without you. Explore the Inbox App - Classifies and tags incoming mail - Drafts a reply grounded in your connected systems - Holds every draft in an approvals queue ](/inbox-app/)[ ### Custom Apps — build your own A dashboard, a form, or a review screen, described in plain English. Start with something like: \> Show my top customers by marketplace revenue \> A form for the team to request a private offer \> Which agreements end in the next 90 days? Explore Custom Apps](/custom-apps/) Getting started ## Up and running in minutes 1 ### Open Insulin Sign in to the Suger console and click Insulin in the sidebar. It's built right into the platform you already use. 2 ### Start chatting Ask the default Insulin agent anything about your business — no keys, no configuration, no setup required. 3 ### Connect & automate Link your integrations, attach knowledge bases, and schedule jobs so agents can act across your entire stack. Insulin is part of the Suger platform — [view pricing](https://www.suger.io/pricing/) or [contact sales](https://www.suger.io/contact-us/) for availability. ## Frequently Asked Questions Common questions about Suger Insulin What is Suger Insulin? + Suger Insulin is a general-purpose AI platform for business work, built by Suger. It combines chat, agents, knowledge bases, channels, jobs, an agent marketplace, and custom apps so any team — finance, sales, operations, support, or data — runs its daily work with AI. Is Insulin.dev part of Suger? + Yes. Insulin is a product of Suger, Inc., built into the Suger console and published on insulin.dev. Both sites declare the same publisher in their structured data — one company, two sites. Suger is the Cloud GTM platform for cloud marketplace selling. Is Insulin related to medical insulin? + No. Insulin is a software product from Suger, Inc. — a general-purpose AI platform for business teams. It is unrelated to the hormone, to diabetes care, or to any medical or pharmaceutical product. Who is Insulin for? + Any business or operations team — sales, finance, RevOps, support, data, and marketplace GTM. Anyone working in the Suger console can use chat, agents, and automation, and teams selling on AWS, Azure, Google Cloud, and Snowflake get purpose-built marketplace capabilities on top. Do I need to write code or manage API keys to use Insulin? + No. You can start chatting with the default Insulin agent immediately — no API keys or configuration needed. Connect integrations and attach knowledge bases later to unlock more capabilities. How does Insulin keep AI answers accurate? + Agents can be grounded in knowledge bases built from your own documents, websites, and connected sources using hybrid search. Responses include cited sources, so answers stay grounded in verified company content instead of model guesswork. Can Insulin automate recurring work? + Yes. Jobs let agents run automatically on demand, on a schedule, or in response to external events — ideal for generating periodic reports, syncing systems, alerting on changes, and monitoring your marketplaces. ## Enterprise-grade security, certified Runs inside the platform you already trust. Same infrastructure, same independently audited controls — SOC 2 Type II, ISO/IEC 27001, and GDPR. ![SOC 2 Type II certification badge](/logos/soc2-badge.svg) ![ISO/IEC 27001 information security management certification badge](/logos/iso27001-badge.webp) ![GDPR compliance badge](/logos/gdpr-badge.svg) [Explore our security posture](https://www.suger.io/resources/security/) ## Run your business with AI Every team gets an agent. See how Insulin brings chat, agents, and automation into the Suger console. [Get a Demo](/schedule-demo/) [Talk to Sales](https://www.suger.io/contact-us/)